
DEVELOPING THE
ORIGINAL ALL-ROAD TIRES

85 YEARS OF
RENE HERSE
CYCLES

From the Journal

Jan Sets FKT on Oregon Cascades Volcanic Arc
“What is the hardest ride you’ve done,” I sometimes get asked. Usually I demur. I ride to discover beautiful places, to enjoy the flow of beautiful climbs and descents (on gravel or pavement)—and, yes, to explore the limits of what my body (and mind) are capable of doing. But I don’t seek out… read more

Attempting FKT on Oregon Cascades Volcanic Arc
Summer hasn’t quite started yet, but I’ve decided to head out for a big adventure: I’ll ride the Oregon Cascades Volcanic Arc, a bikepacking route created by Ryan Francesconi as an alternative to the Oregon Outback. Where the Outback is all about the wide-open spaces of eastern Oregon, the OCVA takes riders along… read more

Keeping Prices Low: Credit Card Fees
Is there anything more boring than tariffs these days? With everything going on in the world, it seems selfish to focus so much on price increases. Unless you run a company, of course. At that point, tariffs are a fact of life, like all other taxes, too. Taxes usually don’t go up and… read more