Why create a totally new derailleur? It’s about the riding experience. Modern derailleurs are digital: You push a button, and they shift. Many work very well, but we love analog experiences: We enjoy a direct connection from lever to derailleur, to feel the chain mesh with the cog. Analog doesn’t mean sub-par: We want lightning-fast and consistent shifts throughout the gear range. So we created a derailleur that redefines analog shifting.