Cycling, in all its many facets, is a beautiful activity. The feeling of rolling on two wheels evokes so much passion that it often becomes part of our identity: “I am a cyclist!” In today’s divided world, it’s almost inevitable that we then split into groups that sometimes define themselves by what they… read more

Congratulations to Jimmy Ashby for his win in the GDT 400, one of Australia’s foremost bikepacking races. Fresh from a 4-month cycling adventure connecting the Himalayas, Karakoram and Pamir Mountains, Jimmy won the race—and improved on the FKT, which he had set in a previous edition of the race. Here is his story: The… read more

We are extending the deadline for pre-ordering SON generator hubs and lights until November 5, 2026. Most SON hubs, lights and parts that are in stock and ready to ship at the new, lower prices. However, some models have been so popular that they are out of stock. These can be pre-ordered, to… read more