Artificial Intelligence (AI) is changing the world. We don’t know yet whether it’ll make many of our jobs obsolete, but we can already see the results every day, when we scroll through news stories or open our inbox. AI has made it easier than ever to generate ‘content.’ If you want to turn… read more

When Jenna Rinehart won the Lifetime Lutsen 99er mountain bike race on Rene Herse Fleecer Ridge tires recently, it raised a few eyebrows. Rene Herse tires on mountain bikes? It’s true, we’re mostly known for our road, all-road and gravel tires. But supple Rene Herse tires can also be a great choice for… read more

Last year, in our article ‘The Science of Winning the Tour,’ we wrote that tire makers were behind the curve when it came to modern road tires: “They still make their ‘road’ tires as strong and stiff as in the past, when there’s no need for that… read more