Deadline Extended: SON Pre-Order
We are extending the deadline for pre-ordering SON generator hubs and lights until November 5, 2026. Most SON hubs, lights and parts that are in stock and ready to ship at the new, lower prices. However, some models have been so popular that they are out of stock. These can be pre-ordered, to lock in the new prices. Pre-ordered SON parts will be shipped in December.
We’ve been able to lower our prices on these components, because exchange rates have changed in our favor. Recently, we’ve recalculated our prices for the entire SON program. The result are significant savings—more than 10% on average. For example, the SON Edelux II headlight that Jan and the BQ Team use for their adventures now costs just $213.
This isn’t a sale, but it’s also not a permanent price reduction. We’ll maintain the new, lower prices as long as we can, but it’s impossible to foresee how things will develop in the future. If you’ve been wanting to upgrade your bike to generator lighting, this is a great opportunity to do so at significant savings.
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