Now is a good time to think about the people who’ve inspired us. It’s a good time to show that cycling can be welcoming of non-whites. It’s a good time to listen to other voices. They have good stories to tell!
The Bruce family from Chicago were good friends (and customers) of the Herse family. The entire family and some friends came to France in the 1960s and rode to Lourdes. Above they are shown at the finish of their long tour. All had Rene Herse bikes. Lyli Herse recalled: “They were doctors, and their four children all had bikes from us, too.” The Bruces invited Lyli to Chicago, where they took her photo on the shores of Lake Michigan.
René Herse had many American customers during the 1960s, but it was the Bruce family that was featured in an advertising photo with the caption: “A beautiful American family on the road to Lourdes.” I’ll dig up that advertisement (as well as the photo of Lyli in Chicago) and share them at a later date.